From perspective to performance, we turn strategy into results
WHO ARE WE
50Ten2 is a strategic advisory business that supports boards, founders, and executive teams during periods of growth, transition, moments of complexity or inflexion points, where clarity and experience matter.
Founded by Daniel Kennedy, who brings over 30 years of experience from frontline operations through to executive and board leadership across complex and asset-intensive sectors, we are a senior team of professionals who have led organisations through integration, growth, and transformation.
Our strength lies in combining strategic clarity with practical execution. Guided by the 50Ten2 principle of gaining broad perspective prior to acting, we examine challenges from multiple viewpoints to uncover what truly matters.
We work alongside leaders as trusted partners, shaping strategy, strengthening capability, and helping organisations deliver results with confidence. Our clients engage us when they need clarity, momentum, and the confidence to act. We support leaders across strategy, execution, transformation, and leadership.
THE 50Ten2 PRINCIPLE
The name 50Ten2 comes from a simple idea: looking at the same situation from different perspectives to gain better clarity. I first used it when talking to work groups about understanding their work areas and the potential hazards around them. I would ask them to step back and look from 50 metres, move closer at 10 metres, and then examine the detail at 2 metres. From each distance, they would usually notice different risks or issues that weren’t visible from the others. Over time, I took this same approach into business. Whether in strategy, operations, or leadership, stepping back for the broad view, moving closer to understand the drivers, and then examining the detail before acting, has consistently led to better decisions.
Today, the 50Ten2 principle anchors the way we work, reminding us to seek perspective, remain open-minded, and build clarity before forming decisions or fixed views.
Daniel Kennedy
OUR
EXPERIENCED TEAM
Daniel Kennedy is the founder of 50Ten2 Strategic Partners and an executive with more
than 25 years of leadership experience. An engineer by background, he has held CEO,
COO, and board positions across listed, private, and global contracting businesses in
complex, asset-intensive sectors.
Daniel has led organisations through growth, transformation, and integration; from
major restructures and acquisitions to building new business units and managing
teams of more than 2,000 people. He brings structure, alignment, and calm to
challenging environments, balancing strategic clarity with operational depth.
Through 50Ten2, Daniel now works alongside executives, boards, and founders to
provide trusted advice in strategy, execution, transformation, and leadership.
OUR EXTENDED TEAM
50Ten2 is supported by a small group of trusted collaborators who bring
complementary skills and experience when an engagement calls for it. Their
backgrounds include leadership development at PhD level, service in boardrooms and
the military, business ownership and founding experience, and senior consulting in
operational improvement and transformation.
Each has built their career through practical leadership as well as specialist expertise,
meaning they bring perspective that is grounded in experience. Together, this group
provides additional capability to 50Ten2, ensuring that clients can access broader
insight and support when required.
WHY WORK WITH US
At 50Ten2 we combine strategic clarity with practical execution, supported by decades
of senior leadership experience across complex and asset-intensive industries. We
understand what it takes to lead through growth, transition, and transformation
because we have been there ourselves, from the coal face to the boardroom.
Clients choose to work with us because we bring perspective, calm, and structure to
complex challenges, and we do it as trusted partners. Our advice is grounded in real
experience, open collaboration, and a genuine commitment to helping leaders move
forward with confidence.
Every organisation faces moments where clarity and confidence are critical. If you are
navigating growth, transition, or complexity, let’s start a conversation. We would
welcome the opportunity to explore how 50Ten2 can support you.
GET IN
TOUCH
Let's Discuss Your Next Move
Reach out to us to start a conversation about how 50Ten2 can support your organisation's growth and strategic initiatives.
daniel@50ten2.com.au
(+61) 419 968 415